CVA SOLUTIONS IS A MARKET RESEARCH, TRAINING AND CONSULTING COMPANY
To help companies gain Sustainable Competitive Advantage in their markets by increasing the Perceived Value throughout the Value Chain: customers, employees, suppliers, distributors, shareholders and community.
The Customer Perceived Value methodology was created by Ray Kordupleski of CVM Inc. in response to the needs of AT&T in the USA. Nowadays, it is applied in different market segments across all continents. In Latin America, this methodology is applied exclusively by CVA Solutions.
Based on a PIMS (Profit Impact of Market Strategy) study carried out by the Strategic Planning Institute (Cambridge, Massachusetts, USA) increasing Customer Perceived Value (CVA) generates an increase in market share and profitability.
The implementation of CVA / PVA is flexible and focused on optimizing the resources that already exist in the company.
CVA Solutions carries out Market Research and Workshops to present the results and support the development of the Action Plan.
CVA Solutions uses the results of market research that has already been carried out at the company, and if necessary, carries out new researches into only the content to supplement the CVA / PVA model.
CVA Solutions teaches, motivates and trains the company’s employees to use and prepare studies with the CVA / PVA methodology.